Macmillan App

Strategy in an advertising and/or public relations campaign has never been more important than it is now. In a distant past, for example 2005, you could run an ad during a prime time show that has a high viewership and project that you would hit a huge number of people.

Flash forward to current day, 2010, and we are faced with fragmentation. Gone are the days when posting an ad in a stationary position would hit your target audience. With so many people having the ability to take their lives with them, due to the capabilities of their mobile devices, it's no real surprise that companies have now found a way for people to take ads with them every day.

A lot of us use apps on a daily basis. What's the weather like today? How do I get there? I have to facebook that! What's my bank balance? What does this word mean? The fact that finding this information is so easy with the use of apps is, in my opinion, the driving force behind companies putting their names on apps that provide a service for us, with the hope of advertising directly to us without making us feel like we've been intruded upon.

Macmillan has an app called Macmillan Dictionary. And I don't know about you, but I hate being caught unaware of what a word means and how it's spelled. This app allows you to check spelling, look up word meanings,  look up common words, test your vocabulary, and listen to the pronunciation of the word.

Someone who would find this app appealing and beneficial would most likely be a person who reads, and possibly buy books. And what better website to make your purchases on than the one that carries the trusted name of the company that checks your spelling, vocabulary, and pronunciation every day?

I think apps like this one are a great idea and opportunity for all parties involved. First, the company who sponsors the app is getting their name out to the public in an intimate and unobtrusive way. Secondly, the people who use this app are getting smarter by the second.